Illusion Labs brings multi-touch gaming to the big screen

In cooperation with Crowd and Touchtech, Illusion Labs shows off their commercial games running on a big screen multi-touch table. The smash hit games Touchgrind and Sway have previously proven themselves in a smaller format on the iPhone with hundreds of thousands copies sold.

"Multi-touch adds a whole new dimension to gaming when used properly" says Carl Loodberg, CEO at Illusion Labs, and continues "Our focus at Illusion Labs is creating innovative games and applications with novel interaction that will WOW the audience".



About Crowd

Crowd is a Swedish based media company who see marketing done differently. We tackle the clutter in media by being creative with how a message is delivered rather than its content. With "new ways to be seen" as guiding principle, we are working with two business areas:

Advertising Technology

Media, where creativity meets technology. Advertising technology is exciting, not because it adds a lot of new technology but because it improves the way to communicate.

Ambient Media

Ambient Media is a comprehensive term for marketing that is designed to reach unique audiences, through unusual and unexpected activities and surfaces.


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Daniel Melkersson – Managing Director
Phone: +46 (0) 739-60 61 40